Website Visitors produce tons of data. Heat maps are the perfect tool to visually analyze users' behavior and discover which areas get the most attention. Heat maps will provide you valuable insights to run A/B tests and improve your Conversion Rate.
Session Recording is a qualitative research tool that will help you understand users' journeys on your website. Thanks to session recording, you'll be able to identify patterns in visitors' behavior and friction areas and optimize user experience (UX).
Split testing (as well known as A/B or multivariant testing depending on the number of variables being tested and the number of variations per test) is the only way to evaluate your conversion funnel and get insights from your visitors supported by statistical significance.
Website personalization provides a custom experience to every visitor on your web page and enhances user experience. Personalization may be based on their past purchases/actions, or geography and will help the visitor to advance in your conversion funnel.
ivWatch boosted the number of white paper downloads by running different A/B tests
A Complete Guide to eCommerce Personalization
Think about this: You are visiting your favorite retail store. The employees already know what suits you and what you like the most. They even know what you have been longing to have in a long time, and they have all options ready the moment you walk into the door. This exclusive and customized shopping experience is referred to as personalization in e-commerce. And every customer expects it.
Qualitative vs Quantitative Data
Data plays a critical role in conversion rate optimization, and it can be the only weapon you need to defeat your competition and move your business to the next level. It allows you to back up your decisions with evidence and predict possible outcomes of your actions. There are two types of data, and depending on your primary goal, you will need to decide which type is best suited for you.