Qualitative vs quantitative data

Qualitative vs Quantitative Data 

Data plays a critical role in conversion rate optimization, and it can be the only weapon you need to defeat your competition and move your business to the next level. It allows you to back up your decisions with evidence and predict possible outcomes of your actions. There are two types of data, and depending on your primary goal, you will need to decide which type is best suited for you.


CRO & SEO: How They Can (And Should) Work Together 

For the best results, your CRO and SEO should work together, not against each other. CRO and SEO aren’t new to the game. When done correctly, they play well together. They’re a golden duo that helps attract more of the right people.

Conversion Rate Optimization definition

Conversion Rate Optimization – What is it 

You've heard of conversion rate optimization (CRO), but what is it, exactly, and what does it mean for your business? Conversion rate optimization (CRO) is the backbone of modern digital marketing. It refers to the process of increasing a share of website visitors you convert.