Conversion Rate Optimization definition

Conversion Rate Optimization – What is it 

You’ve heard of conversion rate optimization (CRO), but what is it, exactly, and what does it mean for your business? Conversion rate optimization (CRO) is the backbone of modern digital marketing. It refers to the process of increasing a share of website visitors you convert.


CRO & SEO: How They Can (And Should) Work Together 

For the best results, your CRO and SEO should work together, not against each other. CRO and SEO aren’t new to the game. When done correctly, they play well together. They’re a golden duo that helps attract more of the right people.

Qualitative vs quantitative data

Qualitative vs Quantitative Data 

Data plays a critical role in conversion rate optimization, and it can be the only weapon you need to defeat your competition and move your business to the next level. It allows you to back up your decisions with evidence and predict possible outcomes of your actions. There are two types of data, and depending on your primary goal, you will need to decide which type is best suited for you.

e-commerce personalization

A Complete Guide to eCommerce Personalization 

Think about this: You are visiting your favorite retail store. The employees already know what suits you and what you like the most. They even know what you have been longing to have in a long time, and they have all options ready the moment you walk into the door. This exclusive and customized shopping experience is referred to as personalization in e-commerce. And every customer expects it.

Multi-armed Bandit Tests

Multi-armed bandit tests 

Multi-Armed Bandit (MAB) tests can solve the challenges associated with A/B testing, especially for testing offers in shot periods of time, like Black Friday. This type of testing involves a statistical problem setup.